So we've reached Friday and Neowin is now down while we upgrade the site to Ignition, our new content platform, and Atlas, the new look and feel. This has been in the pipeline for over two years and is a huge achievement for all concerned. Seriously excited about having it launched!
As part of the proceedings I created the following promo video and wow, doing things right with video takes time. It's as you'd expect - the time taken on a print ad, multiplied by a whole other dimension of motion. Used in the production is the rather superb ScreenFlow by Telestream.
Biggest tip? Align your camera movements and visual transitions to the beat. Makes all the difference in the pursuit of 'visual balance'. Watch in HD, full-screen for the full effect.
